Why attend

Hear from leading voices across the hire industry on the challenges and opportunities facing your business, from market demand and utilisation to new technology, safety and skills.
Every session is practical, focused and built around takeaways you can act on. It's the place to get real answers to the questions that matter most to hire businesses today.

7 sessions

Day one

Wednesday 10 February 2027

10:35

– 11:00

25 min

Opening Keynote: What Is the State of the Market and Demand for Flexible Equipment?

Before we look at the detail, we look at the big picture. This keynote reviews UK construction output and the forecast ahead. It covers the demand indicators hirers should be watching and the cost and policy pressures squeezing the sector. It also looks at where the real growth is likely to come from. Expect a clear, data-led view of the market, followed by audience Q&A.

11:00

– 11:30

30 min

At a Crossroads? Your Options to Grow, Buy or Sell a Hire Business

Every hire business reaches a point where the owner has to decide what comes next. Whether you’re looking to grow, acquire, sell or plan for succession, this session sets out the options open to you and our panel’s top tips for each. They’ll explain what really drives the value of a hire business, the routes to growth and succession, and how to get the best from your fleet along the way. The session finishes with an open Q&A tackling the most common questions and myths about valuation.

11:30

– 11:50

Coffee Break and Networking

20 min

11:50

– 13:00

1 hr 10 min

National Machinery Theft and Fraud

Plant theft and hire fraud cost the industry millions every year, and the criminals are getting more organised. This session looks at the true scale of the problem and how organised crime groups target hire fleets. It explains the layered security measures that actually work and what insurers now expect from hirers. You'll leave with a practical checklist to strengthen your defences straight away.

13:00

– 13:55

Lunch and Networking

55 min

13:55

– 14:15

20 min

Technology mix in the future hire fleet

As pressure grows to decarbonise construction plant and equipment, the industry faces increasingly difficult decisions about which technologies can be deployed at scale. This session examines the practical realities behind future fleet transitions, starting with today's diesel-powered construction site and exploring the opportunities and constraints associated with various future powertrains.

14:15

– 14:55

40 min

AI in the Hire Industry: Beyond the Buzzword

Everyone is talking about AI, but what is it actually doing for hire businesses today? This session skips the hype and focuses on real applications already in use. It covers how AI is boosting productivity, improving customer service, supporting sales teams and driving operational efficiencies. Come away with a grounded view of where AI can add value in your business and where to start.