The Executive Hire Show has revealed a refreshed brand identity as it begins the countdown to its 20th anniversary, which will take place on 10–11 February 2027.
Since its launch, the Executive Hire Show has grown into the UK’s leading event for the hire industry, bringing together suppliers, manufacturers and hire companies for two days of business, networking and practical conversations. With the 20th anniversary now in sight, the organisers feel as though it is the right time to update how the show looks and presents itself.
The new look will be rolled out across the Executive Hire Show website, marketing and on-site materials over the coming months, providing the event with a clearer, more confident identity that reflects where the show is today, alongside where it is heading next.
Chris Moore, Publishing and Event Director, said: “The Executive Hire Show has earned its place as the UK’s leading hire event and that’s something we’re really proud of. As we look ahead to the 20th anniversary in 2027, it felt like the right time to refresh the Show's look to reflect the scale and quality of the event today. The new identity gives us a strong platform for what’s shaping up to be a very special anniversary edition.”
The 2027 show will mark a significant milestone, and the team is already working on plans to make the event stand out. While full details will be shared nearer the time, visitors and exhibitors can expect a strong mix of leading suppliers, new products and real opportunities to do business, alongside a few added touches to recognise 20 years of the show.
The Executive Hire Show is a fixed date in the diary for many across the sector, known for its practical focus and for bringing the right people together under one roof. The updated brand reflects that confidence and consistency, while also signalling that the show continues to move forward.
Further announcements about the 20th anniversary of the Executive Hire Show will be made in the lead-up to February 2027.
The Executive Hire Show 2027 will take place on 10–11 February 2027 at its established home, the CBS Arena, Coventry, and will mark 20 years of the UK’s premier plant and tool hire event.