The free 2027 conference is downstairs
Our new free-to-attend conference is taking place on the lower ground floor, and 70% of buyers plan to attend.
At a glance
The 20th edition adds a New Exhibitor Zone, expanded live demos, pre-booked meetings, more expert content and the anniversary celebration, each one built to deliver Innovation, Discovery or Connection.
New for 2027 · the new hall
Head downstairs, the new lower-ground hall
The 20th show opens a new hall downstairs, built around the free-to-attend 2027 conference. With so much happening there, it's shaping up to be one of the busiest parts of the show.
For visitors
Why head downstairs
The free-to-attend 2027 conference is taking place downstairs, and it's where the show comes together. Fuel your show while you're there:
- The new free-to-attend conference is taking place in the new hall
- Free coffee & breakfast for all vetted visitors before 12pm only available downstairs
- Collect your free event guide, only available downstairs
- Pick up your ticket for the networking party downstairs. Register early to avoid missing out.
For exhibitors
Why exhibit in the new hall
A genuinely level playing field, and one of the busiest areas of the show.
- Shell-scheme stands mean you won't be overshadowed by the larger space-only builds
- 70% of our buyers want expert content so downstairs will get high traffic to your stand
- Compounding reasons for buyers to stay in the new hall: the conference, free coffee & breakfast, and event-guide and party-ticket collection all happen here
Headline change · the new hall
There's a whole new floor downstairs
For our 20th year we've opened up the lower ground floor, home to the new free-to-attend 2027 conference, and stacked with reasons to head down.
Free tea, coffee & breakfast
Free tea, coffee & breakfast roll for all vetted visitors before 12pm. Free tea and coffee from 12pm to close of show.
Your event guide & party ticket
Collect your event guide and your ticket for the networking party on the lower ground floor.
Innovation
Something new to find
New Exhibitor Zone
A dedicated area for first-time suppliers, the answer to “same names every year”.
Professional Services Category
Software, finance and support, a fast-growing gap buyers asked us to fill.
New
Electrification & Power Zone
The sector's move to battery, electric and hybrid in one place.
Discovery
More ways to leave smarter
New
Expanded live demos
More kit running under load, hands-on across both days.
New
Conference theatre & expert speakers
Free content on the issues shaping hire, a top-five reason buyers return.
New
Interactive floor plan
Plan your day around exactly the kit you came to see.
Connection
More business done
New
Pre-booked Meetings
Line up the suppliers, or buyers, you want before you arrive.
New
Post-event engagement reports
For exhibitors: proof of pipeline to take back to the board.
New
20th Anniversary Celebration
Two decades of the industry marked in style, raise a glass to the hire industry with colleagues and friends, 3-4pm Wednesday in the conference theatre.
Be there for the 20th show
Free entry, free parking, show-only value.