Pop-Up Products – the low level access specialist is expanding its business through a new partnership with Altrex. Based in Holland, Altrex is one of the market leaders in manufacturing high quality aluminium access products. The two companies are working together to introduce and develop new products for the UK market.
Pop-Up is dedicating its entire Executive Hire Show stand B80 to Altrex products, to demonstrate the quality and extensiveness of the range.
Pop-Up Products has a proven track record in low level access with its aluminium access range, comprising podiums, folders and towers – and was the first to introduce push-around mini-scissor lifts.
Altrex produces an extensive range of aluminium towers, ladders, steps and suspended
platforms, which are sold worldwide by a distributor network. The company recently introduced ‘Altrex Mobile Safety®’, adding QR codes to its rolling and folding towers. Read by a smartphone, the QR code provides end users with direct digital access to the tower’s instruction manual, helping to improve job site safety.
Nigel Woodger, Managing Director of Pop-Up Products said: “Pop-Up has always been about using the most appropriate equipment for safe and productive working at height.

The company recently introduced ‘Altrex Mobile Safety®’, adding QR codes to its rolling and folding towers.
“By working with Altrex, we can instantly offer our customers a wider product range and develop future high quality products with a safety-conscious partner.”
The Executive Hire Show takes place at the Ricoh Arena, Coventry on 8th and 9th February 2012. You can follow the show on Twitter, Facebook and LinkedIn – all links are on the home page of the website. www.executivehireshow.co.uk


