MCS develops integrated CRM specifically for the hire industry
MCS, a leading hire software expert, is to launch an embedded Customer Relationship Management (CRM) solution within leading MCS-rm hire management system at the Executive Hire Show 2017.
Specifically designed to meet the needs of the rental industry, MCS-rm now combines Customer Relationship Management with hire management in a single rental software solution, helping hire companies to nurture their most valued client relationships whilst generating and maximising all sales opportunities.
MCS-rm bridges the gap between various departments by making all appropriate and relevant information available to staff helping them meet and exceed client expectations. Having one application to look up relevant prospect or customer data helps staff be attentive to their clients’ specific needs, ensures that any issues are quickly resolved and delivers the best customer experience. Remote sales staff and workers can take their customers with them anywhere and benefit from the refreshed CRM Mobile ‘app’ which is more user and mobile friendly.
Nick Thomson, Sales Director for MCS, details how hirers can benefit from CRM integration, “Any MCS-rm user can be scheduled a call, appointment, action or activity, whether they work in sales, accounts, the workshop, the warehouse or the hire desk. Actions can also be created by a sales person ready for the hire desk to follow up. Meetings, calls and actions can even be synced and stored in each users’ Outlook calendar and remote workers can get an iCal feed to store their most up to date appointment information on their mobiles so that nothing gets missed.”
In addition, MCS CRM integrates with Microsoft Office and popular email marketing tools, such as Mailchimp. The Mailchimp integration enables the creation of compelling, personalised marketing campaigns and relies on predefined prospect and customer data segments that are created and stored in MCS-rm. Unsubscribe data is also automatically recorded in MCS-rm after each mailshot, ensuring that your data is well cleansed whilst also giving an overview of the most recent email campaigns.
MCS CRM provides insight into the success of sales activities. Nick comments, “The sales team can focus their attention on converting quotes into orders and prospects into new account customers and then need only schedule a call for the accounts team to process any new account application forms. A Sales Manager can analyse won and lost quotes, see their own and their teams’ activities, as well as view the current sales pipeline to help predict future revenue.
“We redeveloped our CRM solution from the ground up including the CRM mobile interface, having taken considerable feedback from our customers via our independent user group,” Chris Clarke, Software Development Manager for MCS, explains. “Our clients wanted a more unified system from which to communicate with their remote salesforce. We set out to create the world’s best CRM system for the rental industry and we believe we have done just that. Not only that, our CRM solution is now in line with our family of .NET based applications that are designed to keep pace with current and future technologies.”
Nick sums up, “Using integrated CRM within MCS-rm, means that a hire company can work together as a close-knit team to help forge stronger customer relationships by meeting and exceeding their client expectations as well as creating and closing new business opportunities.”
The MCS CRM solution is being launched at the Executive Hire Show 2017 and will be seen on the MCS stand C70 from 8th - 9thFebruary 2017.
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